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AdWords-FundamentalsAdWords Fundamentals: Google AdWords Fundamentals

Prepare for your Google exam with a structured video course built for focused study, topic review, and repeatable progress before exam day.

175Lectures
41m 21sDuration
GoogleVendor
AdWords Fundamentals: Google AdWords Fundamentals course cover Best seller
Google certification training AdWords-Fundamentals 175 lessons arranged in a guided course path
Course overview

Study with a clear path.

Move through focused sections, review lecture timing, and return directly to the objectives that need more work.

Sequenced lessons

Follow the course in order or jump directly to the section you need to revisit.

Video-first prep

Use concise lecture blocks for technical review before moving into exam practice.

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Curriculum

Course sections.

20 sections, 175 lessons, and lecture-level duration details.

01 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1) 8m 24s
02 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2) 8m 55s
03 Google Ads Formula Calculator (part 1) 7m 49s
04 Google Ads Formula Calculator (part 2) 5m 57s
05 What is Google Ads? (part 1) 4m 31s
06 What is Google Ads? (part 2) 7m 31s
07 Where do Google Ads Show Up? (part 1) 4m 34s
08 Where do Google Ads Show Up? (part 2) 8m 12s
09 Complimentary AdVenture Media Account Audit (exclusions apply) 6m 12s

01 Creating Your Firs Gooogle Ads Account 8m 21s
02 Understanding the Google Ads Account Hierarchy 8m 3s
03 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 9m 49s
05 Understanding Network Settings (part 1) 7m 15s
06 Understanding Network Settings (part 2) 6m 25s
07 Understanding Location Targeting (part 1) 6m 5s
08 Understanding Location Targeting (part 2) 6m 10s
09 Configuring Location Targeting in Google Ads 9m 37s
10 Viewing Location Reports in Google Ads (part 1) 5m 26s
11 Viewing Location Reports in Google Ads (part 2) 9m 15s
12 Understanding Advanced Location Options (part 1) 7m 40s
13 Understanding Advanced Location Options (part 2) 8m 11s
14 Setting and Configuring Languages 3m 47s
15 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1) 5m 35s
16 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2) 7m 6s
17 Finding Your Hourly Reports in the Google Ads Interface 5m 49s
18 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 5m 35s
19 Bidding Strategies: Target Search Page Location 5m 26s
20 Bidding Strategies: Target ROAS 10m
21 Bidding Strategies: Target CPA 4m 44s
22 Bidding Strategies: Target Outranking Share 7m 22s
23 Bidding Strategies: Maximize Clicks 5m 17s
24 Bidding Strategies: Enhanced CPC Bidding 4m 24s
25 Bidding Strategies: Manual CPC Bidding 4m 28s
26 Campaign Start and End Dates 1m 26s
27 Introduction to Dynamic Search Ads! 7m 28s
28 Understanding Sitelink Extensions (part 1) 6m 34s
29 Understanding Sitelink Extensions (part 2) 7m 24s
30 Callout Extensions 4m 51s
31 Call Extensions 8m 19s
32 Structured Snippet Extensions 5m 56s
33 App Extensions 2m 18s
34 Message Extensions 8m 31s
35 Location Extensions 4m 55s
36 Promotion Extensions 9m 34s
37 Price Extensions 10m 25s
38 Understanding Ad Rotation Settings 10m 25s
39 The Basics of Ad Scheduling 10m 24s
40 Understanding the Basics of Device Targeting (part 1) 7m 6s
41 Understanding the Basics of Device Targeting (part 2) 8m 3s
42 Understanding Campaign URL Options 7m 7s

01 Ad Group Structure Basics and Organization (part 1) 7m 20s
02 Ad Group Structure Basics and Organization (part 2) 6m 27s
03 Ad Group Structure Ideas 6m 42s
04 Creating Our First Ad Group in Google Ads 8m 55s

01 The Anatomy of Google Text Ads 6m 50s
02 Compliance in Google Text Ads 5m 21s
03 Requesting a Manual Review of Your Ads and Expediting the Process 2m 24s
04 Best Practices for Successful Text Ads (part 1) 6m 31s
05 Best Practices for Successful Text Ads (part 2) 7m 22s
06 Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1) 8m 26s
07 Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2) 6m 41s
08 The BJ Fogg Behavioral Model 14m 15s
09 Creating Our First Ad in Google Ads 11m 42s

01 Configuring Your Billing Details in Google Ads 5m 1s

01 Keyword Basics: Keywords vs Queries 8m 34s
02 The Basics of Keyword Research (part 1) 4m 58s
03 The Basics of Keyword Research (part 2) 5m 56s
04 The Basics of Keyword Planning (part 1) 5m 56s
05 The Basics of Keyword Planning (part 2) 6m 51s
06 The Basics of Keyword Organization 6m 21s
07 Understanding Keyword Match Types (part 1) 5m 44s
08 Understanding Keyword Match Types (part 2) 6m 18s
09 Keyword Match Types: Broad Match 9m 3s
10 Keyword Match Types: Broad Match Modified 6m 5s
11 Keyword Match Types: Phrase Match 6m 20s
12 Keyword Match Types: Exact Match (part 1) 5m 37s
13 Keyword Match Types: Exact Match (part 2) 6m 6s
14 Keyword Match Types: Negative Match (part 1) 5m 56s
15 Keyword Match Types: Negative Match (part 2) 6m 11s
16 Using the Search Term Report to Find Negative Keywords (part 1.1) 7m 46s
17 Using the Search Term Report to Find Negative Keywords (part 1.2) 7m 21s
18 Using the Search Term Report to Find Negative Keywords (part 2.1) 8m 15s
19 Using the Search Term Report to Find Negative Keywords (part 2.2) 8m 51s
20 Understanding Negative Keyword Lists (part 1) 6m 3s
21 Understanding Negative Keyword Lists (part 2) 5m 42s
22 Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1) 7m 25s
23 Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2) 6m 3s
24 Adding Negative Keywords at The Ad Group Level 9m 3s
25 Traffic Sculpting Using OPTMYZR 7m 8s
26 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1) 6m 20s
27 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2) 7m 32s
28 Using Additional Research Tools to Get Negative Keyword Ideas 9m 54s
29 Keyword Research: Using the Google Keyword Planner 1 (part 1) 10m 2s
30 Keyword Research: Using the Google Keyword Planner 1 (part 2) 8m 57s
31 Keyword Research: Using the Google Keyword Planner 2 (part 1) 6m 56s
32 Keyword Research: Using the Google Keyword Planner 2 (part 2) 8m 39s
33 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1) 9m 5s
34 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2) 6m 51s
35 Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1) 8m 36s
36 Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2) 7m 44s
37 Keyword Planning: Understanding the Buyer Funnel 9m 53s
38 Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1) 5m 50s
39 Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2) 5m 50s
40 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1) 9m 43s
41 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2) 8m 20s
42 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1) 8m 57s
43 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2) 9m 40s
44 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1) 7m 46s
45 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2) 9m 15s
46 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1) 8m 58s
47 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2) 7m 29s
48 Keyword Organization: Formatting Keywords in Excel 10m 32s
49 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1) 7m 57s
50 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2) 3m 58s
51 Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1) 6m 49s
52 Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2) 6m 35s
53 Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1) 9m 36s
54 Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2) 8m 52s

01 Account Structure: How To Create A New Ad Group Within Your Campaign 7m 22s
02 Importing Your Keyword Lists From Excel Into Your New Ad Group 10m 48s
03 Creating Multiple, Relevant Ads For Your New Ad Groups 13m 11s
04 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 8m 9s

01 Introduction To The AdWords Auction 20m 4s
02 Understanding Quality Score: Click Through Rate And Ad Relevancy 15m 25s
03 Understanding Quality Score: Landing Page Quality 7m 4s
04 Understanding Ad Rank and How It Is Calculated 11m 55s
05 When You Could Ignore Low Quality Scores (and when you can't!) 9m 14s
06 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 7m 58s
07 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 11m 25s
08 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 7m 9s

01 Navigating The AdWords Dashboard 15m 16s
02 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 15m 14s
03 Editing The Essential Campaign Settings 6m 15s
04 How To Create New Campaigns That Will Improve Your Results 15m 6s
05 How ToUse Your Website To Make The Best Campaigns Possible 15m 46s
06 How To Set Up Powerful Custom Schedules For Your Campaigns 11m 47s
07 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 12m 7s

01 Understanding Negative Keywords In-Depth 14m 15s
02 Using Broad, Phrase and Exact Match With Your Negative Keywords 6m 51s
03 Adding and Removing Negative Keywords and Negative Keyword Lists 20m 20s

01 Introduction To Ad Extensions 6m 18s
02 The Benefits Of Using Ad Extensions 8m 15s
03 Different Types Of Ad Extensions and Best Practices 5m 55s
04 Adding Sitelink Extensions 8m 15s
05 Configuring Your Sitelink Extensions For The Best Results 11m 22s
06 Adding Callout Extensions And Phone Extensions 8m 13s

01 The 5 Primary Forms Of Remarketing 15m 51s
02 Realizing The Benefits And Importance Of Remarketing 12m 49s
03 How To Create And Add Your Remarketing Tag 3m 59s
04 Creating Your First Remarketing Audience 13m 28s
05 Configuring Your Remarketing Campaign Settings 13m 52s

01 Understanding The Basics Of Conversion Tracking 14m 15s
02 Exploring The Different Conversion Actions Visitors Take On Your Site 14m 22s
03 Setting Up Conversion Tracking For Form Submissions 17m 35s
04 Generating And Installing Your Conversion Tracking Tag 4m 34s
05 Understanding The Basics Of Phone Call Tracking 8m 58s
06 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 9m 33s

01 Return On Investment (ROI) vs 14m 53s
02 How To Mathematically Calculate ROI and ROAS 9m 7s
03 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 11m 46s
04 Calculating Profitable Keyword Bids Based On Revenue Per Click 9m 8s

01 Introduction To AdWords Scripts - What Are Scripts? 4m 58s
02 Bidding To Average Position AdWords Script Part 1 11m 36s
03 Bidding To Average Position AdWords Script Part 2 13m 58s

01 Part 1 13m 30s
02 Part 2 18m 18s
03 Part 3 20m 5s

01 Introduction 9m

01 Setting up AdWords 8m

01 Creating a Search Campaign for Google 6m
02 Creating a Display Advertising Campaign for Google 10m
03 Optimising AdWords Campaigns 7m

01 Remarketing in Google AdWords 9m
02 Effective Measurement of AdWords Performance 6m
03 Performance Reporting 4m
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