Certification training

AdWords Shopping Advertising: Google AdWords: Shopping Advertising

Prepare for your exam with a structured video course built for focused study, topic review, and repeatable progress before exam day.

38Lectures
2h 36m 53sDuration
Vendor
AdWords Shopping Advertising: Google AdWords: Shopping Advertising course cover Best seller
certification training 38 lessons arranged in a guided course path
Course overview

Study with a clear path.

Move through focused sections, review lecture timing, and return directly to the objectives that need more work.

Sequenced lessons

Follow the course in order or jump directly to the section you need to revisit.

Video-first prep

Use concise lecture blocks for technical review before moving into exam practice.

Fast access

Your purchased course becomes available in the member area after confirmed payment.

Curriculum

Course sections.

10 sections, 38 lessons, and lecture-level duration details.

01 Introduction 2m 26s
02 Google Adwords Account Creation 2m 31s
03 Overview and Interface of Google Adwords Dashboard 6m 1s

01 What is Keyword Research and how to do it? 7m 13s
02 Keyword Match Types in Adwords 2m 43s

01 Search Ad Campaign Creation 19m 1s
02 Display Advertising Campaign Creation 15m 31s
03 How to Create Display Ad Banners Yourself without Hiring a Designer? 4m 39s
04 Video Ad Creation and Advertisng on Youtube 7m 1s
05 Advertising Your App on Playstore and other Google Networks 3m 40s

01 What is Remarketing and how to do it? 8m 58s
02 Remarketing with Customer List (Email/Phone) 1m 37s
03 Conversion Tracking in Google Adwords 5m 30s
04 Tracking Custom Campaign URLs on Google Analytics 3m 2s

01 Differences between AdWords and Google Merchant 3m
02 Visual difference of Google Shopping ads vs 2m
03 Creating your merchant account 3m
04 More on website verification 2m
05 Creating your first data feed 2m
06 Beginning to fill out your data feed 3m
07 Filling out the product feed 2m
08 Correctly setting your title attribute 5m
09 Optimizing the description field in your product feed 3m
10 Linking your AdWords account 1m
11 Another way to upload your product feed: From your ads setup dashboard 1m
12 When you have a large product feed file 2m
13 Almost there - creating your campaign 2m
14 Starting to run the ads 2m

01 How to begin running your ads from AdWords 4m
02 What if the product doesn't get many clicks at first? 3m
03 How to get cheaper clicks with the Ad-rank and how to boost it 5m
04 More ad attributes: Strategy to decrease cost of clicks & getting more exposure 2m

01 How to set up Analytics for your AdWords clicks 3m

01 Change to accelerated bidding 1m

01 Supplemental app resources to aid you in your business 3m

01 Keyword exercise to try 4m
02 Decisiveness: Start and stop planning & key to success from business literature 4m
03 Working on your business vs 5m
Continue preparing

Connect the lessons to exam-day practice.

Use the course for structured review, then move into current questions, timed simulator sessions, and a broader vendor catalog.

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