AdWords Fundamentals: Google AdWords Fundamentals

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  • 175 : Lectures
  • 41m 21s : Duration
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Lectures
1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)- 8m 24s
2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)- 8m 55s
3. Google Ads Formula Calculator (part 1)- 7m 49s
4. Google Ads Formula Calculator (part 2)- 5m 57s
5. What is Google Ads? (part 1)- 4m 31s
6. What is Google Ads? (part 2)- 7m 31s
7. Where do Google Ads Show Up? (part 1)- 4m 34s
8. Where do Google Ads Show Up? (part 2)- 8m 12s
9. Complimentary AdVenture Media Account Audit (exclusions apply)- 6m 12s
Lectures
1. Creating Your Firs Gooogle Ads Account- 8m 21s
2. Understanding the Google Ads Account Hierarchy- 8m 3s
3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)- 9m 49s
5. Understanding Network Settings (part 1)- 7m 15s
6. Understanding Network Settings (part 2)- 6m 25s
7. Understanding Location Targeting (part 1)- 6m 5s
8. Understanding Location Targeting (part 2)- 6m 10s
9. Configuring Location Targeting in Google Ads- 9m 37s
10. Viewing Location Reports in Google Ads (part 1)- 5m 26s
11. Viewing Location Reports in Google Ads (part 2)- 9m 15s
12. Understanding Advanced Location Options (part 1)- 7m 40s
13. Understanding Advanced Location Options (part 2)- 8m 11s
14. Setting and Configuring Languages- 3m 47s
15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)- 5m 35s
16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)- 7m 6s
17. Finding Your Hourly Reports in the Google Ads Interface- 5m 49s
18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit- 5m 35s
19. Bidding Strategies: Target Search Page Location- 5m 26s
20. Bidding Strategies: Target ROAS- 10m
21. Bidding Strategies: Target CPA- 4m 44s
22. Bidding Strategies: Target Outranking Share- 7m 22s
23. Bidding Strategies: Maximize Clicks- 5m 17s
24. Bidding Strategies: Enhanced CPC Bidding- 4m 24s
25. Bidding Strategies: Manual CPC Bidding- 4m 28s
26. Campaign Start and End Dates- 1m 26s
27. Introduction to Dynamic Search Ads!- 7m 28s
28. Understanding Sitelink Extensions (part 1)- 6m 34s
29. Understanding Sitelink Extensions (part 2)- 7m 24s
30. Callout Extensions- 4m 51s
31. Call Extensions- 8m 19s
32. Structured Snippet Extensions- 5m 56s
33. App Extensions- 2m 18s
34. Message Extensions- 8m 31s
35. Location Extensions- 4m 55s
36. Promotion Extensions- 9m 34s
37. Price Extensions- 10m 25s
38. Understanding Ad Rotation Settings- 10m 25s
39. The Basics of Ad Scheduling- 10m 24s
40. Understanding the Basics of Device Targeting (part 1)- 7m 6s
41. Understanding the Basics of Device Targeting (part 2)- 8m 3s
42. Understanding Campaign URL Options- 7m 7s
Lectures
1. Ad Group Structure Basics and Organization (part 1)- 7m 20s
2. Ad Group Structure Basics and Organization (part 2)- 6m 27s
3. Ad Group Structure Ideas- 6m 42s
4. Creating Our First Ad Group in Google Ads- 8m 55s
Lectures
1. The Anatomy of Google Text Ads- 6m 50s
2. Compliance in Google Text Ads- 5m 21s
3. Requesting a Manual Review of Your Ads and Expediting the Process- 2m 24s
4. Best Practices for Successful Text Ads (part 1)- 6m 31s
5. Best Practices for Successful Text Ads (part 2)- 7m 22s
6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)- 8m 26s
7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)- 6m 41s
8. The BJ Fogg Behavioral Model- 14m 15s
9. Creating Our First Ad in Google Ads- 11m 42s
Lectures
1. Configuring Your Billing Details in Google Ads- 5m 1s
Lectures
1. Keyword Basics: Keywords vs Queries- 8m 34s
2. The Basics of Keyword Research (part 1)- 4m 58s
3. The Basics of Keyword Research (part 2)- 5m 56s
4. The Basics of Keyword Planning (part 1)- 5m 56s
5. The Basics of Keyword Planning (part 2)- 6m 51s
6. The Basics of Keyword Organization- 6m 21s
7. Understanding Keyword Match Types (part 1)- 5m 44s
8. Understanding Keyword Match Types (part 2)- 6m 18s
9. Keyword Match Types: Broad Match- 9m 3s
10. Keyword Match Types: Broad Match Modified- 6m 5s
11. Keyword Match Types: Phrase Match- 6m 20s
12. Keyword Match Types: Exact Match (part 1)- 5m 37s
13. Keyword Match Types: Exact Match (part 2)- 6m 6s
14. Keyword Match Types: Negative Match (part 1)- 5m 56s
15. Keyword Match Types: Negative Match (part 2)- 6m 11s
16. Using the Search Term Report to Find Negative Keywords (part 1.1)- 7m 46s
17. Using the Search Term Report to Find Negative Keywords (part 1.2)- 7m 21s
18. Using the Search Term Report to Find Negative Keywords (part 2.1)- 8m 15s
19. Using the Search Term Report to Find Negative Keywords (part 2.2)- 8m 51s
20. Understanding Negative Keyword Lists (part 1)- 6m 3s
21. Understanding Negative Keyword Lists (part 2)- 5m 42s
22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)- 7m 25s
23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)- 6m 3s
24. Adding Negative Keywords at The Ad Group Level- 9m 3s
25. Traffic Sculpting Using OPTMYZR- 7m 8s
26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)- 6m 20s
27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)- 7m 32s
28. Using Additional Research Tools to Get Negative Keyword Ideas- 9m 54s
29. Keyword Research: Using the Google Keyword Planner 1 (part 1)- 10m 2s
30. Keyword Research: Using the Google Keyword Planner 1 (part 2)- 8m 57s
31. Keyword Research: Using the Google Keyword Planner 2 (part 1)- 6m 56s
32. Keyword Research: Using the Google Keyword Planner 2 (part 2)- 8m 39s
33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)- 9m 5s
34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)- 6m 51s
35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)- 8m 36s
36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)- 7m 44s
37. Keyword Planning: Understanding the Buyer Funnel- 9m 53s
38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)- 5m 50s
39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)- 5m 50s
40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)- 9m 43s
41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)- 8m 20s
42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)- 8m 57s
43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)- 9m 40s
44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)- 7m 46s
45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)- 9m 15s
46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)- 8m 58s
47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)- 7m 29s
48. Keyword Organization: Formatting Keywords in Excel- 10m 32s
49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)- 7m 57s
50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)- 3m 58s
51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)- 6m 49s
52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)- 6m 35s
53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)- 9m 36s
54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)- 8m 52s
Lectures
1. Account Structure: How To Create A New Ad Group Within Your Campaign- 7m 22s
2. Importing Your Keyword Lists From Excel Into Your New Ad Group- 10m 48s
3. Creating Multiple, Relevant Ads For Your New Ad Groups- 13m 11s
4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign- 8m 9s
Lectures
1. Introduction To The AdWords Auction- 20m 4s
2. Understanding Quality Score: Click Through Rate And Ad Relevancy- 15m 25s
3. Understanding Quality Score: Landing Page Quality- 7m 4s
4. Understanding Ad Rank and How It Is Calculated- 11m 55s
5. When You Could Ignore Low Quality Scores (and when you can't!)- 9m 14s
6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)- 7m 58s
7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)- 11m 25s
8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)- 7m 9s
Lectures
1. Navigating The AdWords Dashboard- 15m 16s
2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns- 15m 14s
3. Editing The Essential Campaign Settings- 6m 15s
4. How To Create New Campaigns That Will Improve Your Results- 15m 6s
5. How ToUse Your Website To Make The Best Campaigns Possible- 15m 46s
6. How To Set Up Powerful Custom Schedules For Your Campaigns- 11m 47s
7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules- 12m 7s
Lectures
1. Understanding Negative Keywords In-Depth- 14m 15s
2. Using Broad, Phrase and Exact Match With Your Negative Keywords- 6m 51s
3. Adding and Removing Negative Keywords and Negative Keyword Lists- 20m 20s
Lectures
1. Introduction To Ad Extensions- 6m 18s
2. The Benefits Of Using Ad Extensions- 8m 15s
3. Different Types Of Ad Extensions and Best Practices- 5m 55s
4. Adding Sitelink Extensions- 8m 15s
5. Configuring Your Sitelink Extensions For The Best Results- 11m 22s
6. Adding Callout Extensions And Phone Extensions- 8m 13s
Lectures
1. The 5 Primary Forms Of Remarketing- 15m 51s
2. Realizing The Benefits And Importance Of Remarketing- 12m 49s
3. How To Create And Add Your Remarketing Tag- 3m 59s
4. Creating Your First Remarketing Audience- 13m 28s
5. Configuring Your Remarketing Campaign Settings- 13m 52s
Lectures
1. Understanding The Basics Of Conversion Tracking- 14m 15s
2. Exploring The Different Conversion Actions Visitors Take On Your Site- 14m 22s
3. Setting Up Conversion Tracking For Form Submissions- 17m 35s
4. Generating And Installing Your Conversion Tracking Tag- 4m 34s
5. Understanding The Basics Of Phone Call Tracking- 8m 58s
6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data- 9m 33s
Lectures
1. Return On Investment (ROI) vs- 14m 53s
2. How To Mathematically Calculate ROI and ROAS- 9m 7s
3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value- 11m 46s
4. Calculating Profitable Keyword Bids Based On Revenue Per Click- 9m 8s
Lectures
1. Introduction To AdWords Scripts - What Are Scripts?- 4m 58s
2. Bidding To Average Position AdWords Script Part 1- 11m 36s
3. Bidding To Average Position AdWords Script Part 2- 13m 58s
Lectures
1. Part 1- 13m 30s
2. Part 2- 18m 18s
3. Part 3- 20m 5s
Lectures
1. Introduction- 9m
Lectures
1. Setting up AdWords- 8m
Lectures
1. Creating a Search Campaign for Google- 6m
2. Creating a Display Advertising Campaign for Google- 10m
3. Optimising AdWords Campaigns- 7m
Lectures
1. Remarketing in Google AdWords- 9m
2. Effective Measurement of AdWords Performance- 6m
3. Performance Reporting- 4m

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